Basics of Media Design 2
PDF Course Catalog Deutsche Version: GGM2
Version: 2 | Last Change: 24.09.2019 13:40 | Draft: 0 | Status: vom verantwortlichen Dozent freigegeben
Long name | Basics of Media Design 2 |
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Approving CModule | GGM2_BaMT |
Responsible |
Prof. Dipl.-Des. Nicole Russi
Professorin Fakultät IME |
Valid from | winter semester 2021/22 |
Level | Bachelor |
Semester in the year | winter semester |
Duration | Semester |
Hours in self-study | 78 |
ECTS | 5 |
Professors |
Prof. Dipl.-Des. Nicole Russi
Professorin Fakultät IMEHarald Sorgen LehrbeauftragterAxel Gärtner Lehrkraft für besondere Aufgaben Fakultät IME |
Requirements | Basics of Media Design 1 |
Language | German |
Separate final exam | No |
Pricken, M.: Kribbeln im Kopf, Kreativitätstechniken & Brain-Tools für Werbung und Design; Verlag Hermann Schmitz Mainz 2002 |
Böhringer, Joachim; Bühler, Peter; Schlaich, Patrick: Kompendium der Mediengestaltung Digital und Print: Konzeption und Gestaltung, Produktion und Technik für Digital- und Printmedien (X.media.press); 6. vollst. überarb. u. erw. Aufl.; Springer Vieweg; 2014 |
Bühler, Peter; Schlaich, Patrick; Sinner, Dominik: Visuelle Kommunikation – Wahrnehmung – Perspektive-Gestaltung; Springer Vieweg; 2017 |
Böhringer, Joachim; Bühler, Peter; Schlaich, Patrick: Bibliothek der Mediengestaltung; Springer-Verlag Berlin Heidelberg; 2019 |
Frutiger, Adrian: Der Mensch und seine Zeichen; Fourier , Wiesbaden, 1993 |
Siegle, M. B.: Logo, Grundlagen der visuellen Zeichengestaltung; Itzehoe, 2002 |
Frank Koschembar: Logodesign: Das umfassende Praxisbuch; Rheinwerk Design, 2019 |
Werner, Kamp: AV-Mediengestaltung Grundwissen; Verlag: Europa-Lehrmittel; Auflage: 5, 2013 |
Christoph Hesse, Oliver Keutzer, Roman Mauer, Gregory Mohr: Fimstile; Springer VS Fachmedien; Wiesbaden 2016 |
Stocklossa, Uwe: Blicktricks – Anleitung zu visuellen Verführung; Hermann Schmidt Verlag: Mainz 2005 |
Goal type | Description |
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Knowledge | Concept development and brainstorming - image design and campaign development - Creativity methods and project approach in multimedia projects - Creation Tools Corporate Design and Corporate Communication - Logo and character development - Colours (use, effect and application in different media) - Style guide development - Layout in different media (formats and raster) Web design, interface design - User guidance and navigation on websites and mobile devices - Trends and effects (presentation criteria for the combination of different media) Applying media-specific design principles to your own project within the framework of the seminar. |
Type | Attendance (h/Wk.) |
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Seminar | 2 |
Tutorial (voluntary) | 2 |
none |
Accompanying material | lecture slides |
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Separate exam | Yes |
Exam Type | EN Übungsaufgabe mit fachlich / methodisch eingeschränktem Fokus lösen |
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Details | Presentation of the creative work/project with submission of a practical seminarwork and documentation |
Minimum standard | ---- |
Goal type | Description |
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Skills | • Product photography in the studio and outdoor photography - lighting situations - emotions, styles and effects and uses lenses and cameras, • Product as a recording and detail of the product in the studio • Video-Promotional product for website - Packshot shooting • Video/Postproduction -Promotional product film for a website |
Type | Attendance (h/Wk.) |
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Practical training | 2 |
Tutorial (voluntary) | 0 |
none |
Accompanying material | undefined |
---|---|
Separate exam | Yes |
Exam Type | EN praxisnahes Szenario bearbeiten (z.B. im Praktikum) |
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Details | -Submission of points sheet for practical training -Description and presentation of practical tasks in the seminar documentation |
Minimum standard | --- |
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