Course
GGM2 - Basics of Media Design 2
PDF Course Catalog Deutsche Version: GGM2
Version: 2 | Last Change: 24.09.2019 13:40 | Draft: 0 | Status: vom verantwortlichen Dozent freigegeben
| Long name | Basics of Media Design 2 |
|---|---|
| Approving CModule | GGM2_BaMT |
| Responsible |
Prof. Dipl.-Des. Nicole Russi
Professorin Fakultät IME |
| Level | Bachelor |
| Semester in the year | winter semester |
| Duration | Semester |
| Hours in self-study | 78 |
| ECTS | 5 |
| Professors |
Prof. Dipl.-Des. Nicole Russi
Professorin Fakultät IMEHarald Sorgen LehrbeauftragterAxel Gärtner Lehrkraft für besondere Aufgaben Fakultät IME |
| Requirements | Basics of Media Design 1 |
| Language | German |
| Separate final exam | No |
Literature
Pricken, M.: Kribbeln im Kopf, Kreativitätstechniken & Brain-Tools für Werbung und Design; Verlag Hermann Schmitz Mainz 2002
Böhringer, Joachim; Bühler, Peter; Schlaich, Patrick: Kompendium der Mediengestaltung Digital und Print: Konzeption und Gestaltung, Produktion und Technik für Digital- und Printmedien (X.media.press); 6. vollst. überarb. u. erw. Aufl.; Springer Vieweg; 2014
Bühler, Peter; Schlaich, Patrick; Sinner, Dominik: Visuelle Kommunikation – Wahrnehmung – Perspektive-Gestaltung; Springer Vieweg; 2017
Böhringer, Joachim; Bühler, Peter; Schlaich, Patrick: Bibliothek der Mediengestaltung; Springer-Verlag Berlin Heidelberg; 2019
Frutiger, Adrian: Der Mensch und seine Zeichen; Fourier , Wiesbaden, 1993
Siegle, M. B.: Logo, Grundlagen der visuellen Zeichengestaltung; Itzehoe, 2002
Frank Koschembar: Logodesign: Das umfassende Praxisbuch; Rheinwerk Design, 2019
Werner, Kamp: AV-Mediengestaltung Grundwissen; Verlag: Europa-Lehrmittel; Auflage: 5, 2013
Christoph Hesse, Oliver Keutzer, Roman Mauer, Gregory Mohr: Fimstile; Springer VS Fachmedien; Wiesbaden 2016
Stocklossa, Uwe: Blicktricks – Anleitung zu visuellen Verführung; Hermann Schmidt Verlag: Mainz 2005
Böhringer, Joachim; Bühler, Peter; Schlaich, Patrick: Kompendium der Mediengestaltung Digital und Print: Konzeption und Gestaltung, Produktion und Technik für Digital- und Printmedien (X.media.press); 6. vollst. überarb. u. erw. Aufl.; Springer Vieweg; 2014
Bühler, Peter; Schlaich, Patrick; Sinner, Dominik: Visuelle Kommunikation – Wahrnehmung – Perspektive-Gestaltung; Springer Vieweg; 2017
Böhringer, Joachim; Bühler, Peter; Schlaich, Patrick: Bibliothek der Mediengestaltung; Springer-Verlag Berlin Heidelberg; 2019
Frutiger, Adrian: Der Mensch und seine Zeichen; Fourier , Wiesbaden, 1993
Siegle, M. B.: Logo, Grundlagen der visuellen Zeichengestaltung; Itzehoe, 2002
Frank Koschembar: Logodesign: Das umfassende Praxisbuch; Rheinwerk Design, 2019
Werner, Kamp: AV-Mediengestaltung Grundwissen; Verlag: Europa-Lehrmittel; Auflage: 5, 2013
Christoph Hesse, Oliver Keutzer, Roman Mauer, Gregory Mohr: Fimstile; Springer VS Fachmedien; Wiesbaden 2016
Stocklossa, Uwe: Blicktricks – Anleitung zu visuellen Verführung; Hermann Schmidt Verlag: Mainz 2005
Learning goals
Knowledge
Concept development and brainstorming - image design and campaign development
- Creativity methods and project approach in multimedia projects
- Creation Tools
Corporate Design and Corporate Communication
- Logo and character development
- Colours (use, effect and application in different media)
- Style guide development
- Layout in different media (formats and raster)
Web design, interface design
- User guidance and navigation on websites and mobile devices
- Trends and effects (presentation criteria for the combination of different media)
Applying media-specific design principles to your own project within the framework of the seminar.
- Creativity methods and project approach in multimedia projects
- Creation Tools
Corporate Design and Corporate Communication
- Logo and character development
- Colours (use, effect and application in different media)
- Style guide development
- Layout in different media (formats and raster)
Web design, interface design
- User guidance and navigation on websites and mobile devices
- Trends and effects (presentation criteria for the combination of different media)
Applying media-specific design principles to your own project within the framework of the seminar.
Expenditure classroom teaching
| Type | Attendance (h/Wk.) |
|---|---|
| Seminar | 2 |
| Tutorial (voluntary) | 2 |
Special literature
keine/none
Special requirements
none
Accompanying material
lecture slides
Separate exam
Exam Type
solving exercises within limited functional / methodical scopeDetails
Presentation of the creative work/project with submission of a practical seminarwork and documentationMinimum standard
----Learning goals
Skills
• Product photography in the studio and outdoor photography - lighting situations - emotions, styles and effects and uses lenses and cameras,
• Product as a recording and detail of the product in the studio
• Video-Promotional product for website - Packshot shooting
• Video/Postproduction -Promotional product film for a website
• Product as a recording and detail of the product in the studio
• Video-Promotional product for website - Packshot shooting
• Video/Postproduction -Promotional product film for a website
Expenditure classroom teaching
| Type | Attendance (h/Wk.) |
|---|---|
| Practical training | 2 |
| Tutorial (voluntary) | 0 |
Special literature
keine/none
Special requirements
none
Accompanying material
Separate exam
Exam Type
working on practical scenarion (e.g. in a lab)Details
-Submission of points sheet for practical training-Description and presentation of practical tasks in the seminar documentation
Minimum standard
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